“Strong performance of the Kenyan economy has sparked a new wave of investments from South African companies – marking a comeback after a lull that cut short a surge at the turn of the millennium.
In the past two years alone, South African firms have made huge investments in Kenya, looking to be second time lucky in a market that has in the past proved a hard nut to crack and which has buried a number of corporate giants from Africa’s largest economy.
The major difference is that South African firms have changed strategy in favour of mergers and acquisitions away from setting up shop from scratch that saw well-heeled corporations such as South African Breweries-backed Castle Breweries burn their fingers in a booming beer market.
Unlike in the past when South African firms appeared to have concentrated their investments in the distribution of consumer goods through home grown giants such as MetroCash and Carry, recent inroads have cut across nearly all sectors including banking, capital markets and ICT. . . ” Full story on AllAfrica.com.
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