14 Studios down; 20 stores to go: House of Tara launches new luxury flagship retail store at the Centro Mall, Lekki

Industry leader in makeup and beauty, House of Tara officially launched its new luxury studio at the Centro Mall, Lekki with an exclusive VIP event at the rooftop of the Centro Mall on 23 February, 2014.

The Centro Mall Studio is the 14th studio for the brand which has 20 new studios planned to launch nationwide.

Speaking at the event, Ada Iwugo; a member of the board said “we are excited to launch our 14th Studio and we will also like to use this opportunity to announce that House of Tara would be collaborating with one of the top makeup brands in the world and those products will be available in all House of Tara retail outlets”

Guests in attendance were treated to music by one of Nigeria’s A-list artists Bez as well as food from Chef Fregz and champagne. The event also featured a live makeup showcase of four makeup looks achieved using House of Tara products.

“House of Tara has been a pioneer in the industry since 1998 and has been a trailblazer in the areas of retail, distribution channel management and education. Following our passion of enabling the industry; in the next 12 months, we will expand even further, opening 20 studios around the country, providing jobs for many makeup artists and aspiring beauty reps.” House of Tara’s brand manager; Temi Akingbe said.

Guests included Bola Balogun, Omoni Oboli, Toke Makinwa, Eunice Efole, Tewa Onasanya, Munachi Abi, Arese Ugwu, Mai Atafo, Omowunmi Akinnifesi, Linda Ejiofor, Anna Banner and a host of others.

Rhema Akabuogu, House of Tara’s Retail Experience Manager said “Our Strategy is to offer an array of great beauty brands, education and an exciting experience at our retail stores”

One lucky guest was rewarded with a product named after them and a lifetime supply of that House of Tara.

For more information, visit

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Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora. Our coverage includes stories on capital, access to markets, expertise, hiring and retention, sales, marketing, and promotions.

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