Personalities like Coco Chanel, Elizabeth Arden, Max factor and Estee lauder paved the way for designer driven cosmetics and fragrances in the USA and worldwide. Likewise, new Nigerian entrepreneurs like Banke Meshida Lawal,Toni Payne-Akande and Tara Fela-Durotoye are attempting to mirror their legendary American counterparts in creating their own cosmetics and fragrance lines attached to their …