“For the chief executive of the luxury etailer Luisavia-roma.com to attend Lagos Fashion Week, as he did last month, might have raised eyebrows a few years ago. Today, Andrea Panconesi is one of the city’s fashion scene’s most enthusiastic evangelists. “Lagos is the next important emerging economy,” he explains. “With the oil moving from the …
LADYBRILLE – It is obvious that the age- long latent potentials, skills, ingenuity, hardwork and creativity of the African Fashion industry is rapidly seeping out for the world to see and also benefit from; many thanks to the memorable contributions of industry trailblazers and of course technology. As a result of these discoveries, a handful of …
LADYBRILLE – Sponsorship is the fastest growing form of marketing in the world, especially among emerging designers, small and medium sized fashion retail companies. This shows there are unlimited opportunities for the African designer to consider potential sponsors as a means of expanding brand reach and visibility. Unlike a period when only large businesses could …
LADYBRILLE – Next to staging the Olympics, organising a fashion week has become one of the most proactive marketing strategies a city can pursue, cumulatively creating the impression of a modern, vibrant, forward-looking, commercial, culturally and creatively open city. This is evident in several fashion events taking place yearly in Lagos, from the historical Nigerian fashion …
“Nigerian Minister of Communication Technology Omobola Johnson discusses mobile penetration in Nigeria and Africa’s lack of internet access. She speaks with Emily Chang on Bloomberg Television’s “Bloomberg West.”” Ladybrille MagazineFounded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating …
This month Lagos will play host to the Guaranty Trust Bank Lagos Fashion and Design Week from the 23rd of October to the 26th October; at the Ocean View Grounds by Eko Hotel, Ademola Adetokubo, Victoria Island Lagos. As part of the activities to culminate the week, Guaranty Trust Bank has teamed up with the founders …