Banana Republic announces international style icon Olivia Palermo as the brand’s first women’s global style ambassador. Through the partnership, Palermo will be integrated throughout Banana Republic’s global marketing, starting in Fall 2016 and will extend through 2017.
Palermo brings a fresh perspective to the versatile lifestyle brand focused on contemporary classics. To kick off the expansive partnership, Palermo will personally curate a selection of more than a dozen limited-edition direct-to-consumer women’s styles that will be available for immediate purchase live from Banana Republic’s Spring 2017 New York Fashion Week presentation on September 10 at 3:30 p.m. EST. The exclusive, early-release capsule will be sold on bananarepublic.com and at the brand’s Flatiron location in New York.
“We are thrilled to collaborate with Olivia to bring her signature, versatile style to the Banana Republic customer,” said Lexi Tawes, SVP Global Merchandising & Digital, Banana Republic. “She leads such a full, modern lifestyle that our customers relate to and admire. Nobody makes it look more effortless than Olivia.”
“I’ve always admired Banana Republic as a go-to for versatile, sophisticated styles and I’m so honored to be the first women’s style ambassador,” said Palermo. “Being able to express my creativity and style with what I wear has always been a big part of my life. Banana Republic makes it so easy to create a wardrobe with quality classics that transition across each season.”
Palermo joins Banana Republic’s style ranks with pro basketball star Kevin Love, who was announced earlier this year as Banana Republic’s first men’s global style ambassador. Love was previously featured in the Spring and Summer 2016 campaigns and has been working with the brand across social platforms. Palermo and Love campaigns debut globally this September in stores and through advertising.
To further inspire customers this fall, Banana Republic is launching a campaign challenge to “Turn It Up”—and dress the part. It’s a call-to-action to make more of an effort to dress stylishly with individuality because confidence is the best accessory. Look sharp and make your mark. A first impression only happens once.
Developed in partnership with Chandelier Creative, the campaign will complement Palermo and Love campaigns through advertising in early September 2016.
Shot by Inez and Vinoodh and styled by Edward Enninful, the campaign features models Eva Dolezalova, Anais Mali and Ollie Edwards wearing covetable fall product, including a new Italian wool suiting collection. Studio imagery spotlights the quality, fit and details of garments, ranging from an essential Italian wool tie coat to the softest cashmere sweater.
Photocredit: OliviaPalermo.com
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