Chinedu Echeruo, founder of Hopstop which Apple bought in 2013 for $1billion, talks with Allison Fass, executive director of Inc.com, about why he left his own tech startup to invest in West African food companies, and later returned to the U.S.
He also shares brilliant insights on growing a company, creativity, business development, marketing and promotions, how media publicity helped Hopstop to really scale, and his new venture Gigameet.
Photocredit: Chinedu Echeruo/Gigameet
Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora. Our coverage includes stories on capital, access to markets, expertise, hiring and retention, sales, marketing, and promotions.
