Business

Fashion Business: Award Winning Actress Genevieve Nnaji Partners with Africa’s Leading E-Retail Store to Launch New Fashion Collection

Genevieve Nnaji Jumia 3Nigeria’s Award Winning Actress Genevieve Nnaji and Jumia Nigeria have partnered to launch the new collection of St Genevieve, exclusive to Jumia in Nigeria.

The new collection showcases the fashion sense and ‘Red Carpet’ style. The collection is themed around pieces from chic to formal to casual with pieces that look like they came right straight out of Genevieve’s wardrobe.

“By recreating my personal style into my Fashion Label, I am creating this collection that brings to life strong and sexy pieces for every woman to look good” Stated Genevieve Nnaji. She added: “The collection is to all the women out there who want to look fabulous every time of the day in their simple outfits, that is what St Genevieve brand stands for.”

“We are truly excited about adding the St Genevieve Collection to Jumia’s Online fashion store in Nigeria also because we are giving every Woman the opportunity to dress like a star and a leading lady” Co-CEO Jeremy Doutte stated.

Breaking new grounds in the Nigerian fashion industry with Jumia’s exclusive partnership to launch St Genevieve collection, all Nigerians are able to get a piece of the range with delivery to your homes or workplace. Jumia Fashion is the one stop shop for fashion in Nigeria with the ‘By Naija store’ that promotes Proudly Nigerian fashion.

The actress designed the new collection with Tops, Pants, Skirts and Dresses in a range of different colors and prints. Fans and Fashion lovers can shop Online for the collection exclusive on Jumia Nigeria.

You can follow @JumiaFashion and @Stgeneveive on twitter and use #StgOnJumia for all online mentions to follow the conversations on the partnership.

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Courtesy photos.

Ladybrille Magazine

Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora. Our coverage includes stories on capital, access to markets, expertise, hiring and retention, sales, marketing, and promotions.

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