Lagos State Launches Nollywood Upgrade Project

“The Lagos State Government through the Innovate Lagos project and Nollywood Workshops has launched of the Nollywood Upgrade Project (Nollywood UP).

Nollywood UP seeks to support sustainable growth in the Nigerian film industry through training, capacity building and innovation in film financing and distribution. the initiative would also pave the way for continued investment and innovation in Nollywood, including the development of community movie cinemas.

The Lagos State Government partnered with Living Labs Global in May 2011 to explore an innovative solution to digital piracy in Nollywood. After an extensive review of various solutions, Nollywood Workshops was invited to Lagos for consultations with the Lagos State Government, Lagos Innovation Advisory Council and local stakeholders, to develop and present their holistic strategy for the Nollywood Upgrade Project, covering production, financing and distribution.

Faculty Chair, Innovation for Economic Development Executive Program, Harvard Kennedy School, Professor Calestous Juma, said, “We are pleased to see this important activity which demonstrates the viability of the Lagos Innovation Advisory Council that grew out of cooperation between Lagos State and Harvard Kennedy School’s Executive Program on Innovation for Economic Development. The work demonstrates the importance of building capacity in innovation management in African countries. .  .” – The Daily Times

Photocredit: Genevieve Magazine

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