Nigerian Fashion label Jewel by Lisa owned by Lisa Folawiyo has become a highly coveted brand within Africa that also continues to gain momentum on the international front. On the international front, in the last few years alone, Jewel by Lisa has enjoyed numerous American celebrities rocking her designs and international fashion buzz. What is the secret? We think it is having a good fashion business head, pushing on the marketing and promotions end, and even more importantly, having a well made truly authentic fashion product.
For Spring/Summer 2013 at the MTN Lagos Fashion & Design Week, Jewel by Lisa delivered her signature and well curated embellished print dresses, blouses, pants and skirts. We particularly liked her use of silk charmeuse in many of the pieces she showed on the runway and the overall femininity and vibrancy the collection exuded.
Enjoy.
Where to Buy Offline: Selfridges UK, until January, 2013
Online: MyAsho.com, jewelbylisa.com
Photocredit: Kola Oshalusi/Insignaonline.com
Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora. Our coverage includes stories on capital, access to markets, expertise, hiring and retention, sales, marketing, and promotions.
