“Established in 2001, ‘tart’ is a Cape Town based ladies’ wear brand owned and designed by Cari Stephenson. In January 2010, Isabel de Villiers joined the team.
The heritage of ‘tart’ is the tee shirt, and the brand has evolved to include all aspects of leisurewear. The spirit of the brand is youthful and energetic, with emphasis on effortless style, the ‘tart’ look is vey inclusive, appealing to a wide and varied market. ‘tart’ clothing is made for real women who lead active, enquiring lives and are looking for simple, fuss free pieces to slip on and go.
‘tart’ aims to be commercially accessible, so quality, style and affordability are key factors when producing garments. Although the brand is always current, it is not trend driven and each piece has the potential to become a wardrobe staple.
Our philosophy is – if you feel good, you look good. The ‘tart’ woman is an out-going, confident individual.
‘tart’ is proudly South African, producing all garments locally, both in-house and through CMT and is available from ‘The Space’ stores and selected boutiques countrywide.”
Photocredit: Simon Deiner/SDR Photo
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