News

Ladies, Get Ready to Shop,Tinapa Style

Africa is bustling with so much excitement and the future for fashion businesses has never looked so brilliant! On April 2nd, 2007, the President of Nigeria, Olusegun Obasanjo commissioned the Tinapa Project. The $335 million Tinapa Project managed by the governor of Cross River State Donald Duke [Cross River state is located in the South …

Designers

How Much Would you Pay for an African Designer Label?

Balenciaga,Oscar De la Renta, Coco Chanel, Christian Dior, Ferragamo, Gucci, Galliano, YSL and the list goes on. Most of the fashion-forward would not think twice about spending the money on such high end brands. The reason is pretty simple. Spanish designer Cristobal Balenciaga, for example, who is now deceased, was known as a designer’s designer …

News

Do African Youths have Buying Power?

How much buying power, if any, do African youths have, in Africa? Are American youths driving African inspired designs by Adidas? Recently, Adidas launched a limited collection of African inspired sports wear and apparel. The launch just adds to the already exciting “I love Africa” trend that has been ongoing. Adidas should be commended for …