Nigerian fashion consumers have been screaming, for a while, at what seems like outrageous price points for clothing from high end designers. These clothes, while beautiful, are simply unaffordable by the average Nigerian woman. Maybe it is the entrance of retail brands from overseas or just a ressessment at Nigeria’s existing fashion business model. Whatever the case, it appears Nigeria’s high end designers have begun paying attention to this important yet neglected demographic.
One such designer brand is Jewel by Lisa. The brain behind Jewel by Lisa, Lisa Folawiyo prepares to launch three new additions to the existing Jewel by Lisa brand as we know it: Pretty Precious (for children), J by Lisa (fashionable clothing for the masses) and Jewel by Lisa PRIVÉ, private-luxury line.
LadybrilleNigeria’s Industry Moves highlights Nigeria’s fashion business moves made by the industry’s fashion professionals. If you have been promoted, starting a new business, rebranding, acquiring new businesses and want to share your industry move, please e-mail us at firstname.lastname@example.org.